What Do You Do? (Brand Action)

Blake Stratton + Matt Cheuvront


What do you do? It’s one of the most common questions you’ll get asked at a cocktail party. But it’s also a critical aspect of the branding process. It may seem like a no brainer, yet so many businesses struggle because their actions are not understood by their audience.

On the contrary, brands that communicate their actions effectively often dominate the market. In today’s episode, we’ll give you some clarity on your own brand’s actions, and how those actions impact the growth and success of your business.



We love you, Pizza Hut.

Uber, you’re great.

Dozen Bakery

Tweet us your questions, comments, Boyz II Men lyrics, and progress on “Actions” with the hashtag, #finelycrafted.

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