What Do You Do? (Brand Action)

Blake Stratton + Matt Cheuvront

Summary

What do you do? It’s one of the most common questions you’ll get asked at a cocktail party. But it’s also a critical aspect of the branding process. It may seem like a no brainer, yet so many businesses struggle because their actions are not understood by their audience. On the contrary, brands that communicate their actions effectively often dominate the market. In today’s episode, we’ll give you some clarity on your own brand’s actions, and how those actions impact the growth and success of your business.  

Notes

We love you, Pizza Hut. Uber, you’re great. Dozen Bakery
Tweet us your questions, comments, Boyz II Men lyrics, and progress on “Actions” with the hashtag, #finelycrafted.

Share This Episode

What's your story?

Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted is committed to telling the great stories of great brands. Join the cool kids and subscribe for regular updates.