More Than a Mission Statement (Brand Declaration)

Matt Cheuvront + Blake Stratton


What do you declare? It’s time to tie some things together. It’s better than an elevator pitch, more than a mission statement, and more visionary than a vision statement. The “brand declaration” unifies your messaging in a concise, powerful way.

In this episode, we’ll help you take all of the internal searching and sorting of building your brand and bring unity to your team—and your audience.


Brand Declaration Guide (it’s free!)

NASA drops the mic.

Tweet us your questions, comments, Boyz II Men lyrics, and progress on “Actions” with the hashtag, #finelycrafted.

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