Creativity compliments strategy

Purpose Drives Profit (Brand Discovery)

Blake Stratton + Matt Cheuvront

Summary

What does it mean to tell your brand’s story? How do you identify what that story really is? And most importantly, how will getting clear on the story and purpose of your business drive profitability? As we get rolling into Season 2, we’re taking this episode to unpack what “story” really means in the wild and wonderful world of branding.

Notes

Our chat with Monday Night Brewery Miriam Designs Airbnb branding case study
Tweet us your questions, comments, Boyz II Men lyrics, and progress on “Actions” with the hashtag, #finelycrafted.

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