Carry out your why every day

Where Action Meets Identity (Brand Essence)

Blake Stratton + Matt Cheuvront


Are you offering a consistent experience at every intersection and touchpoint of your brand? Each episode this season builds on each other as we navigate you, fine listener, through our branding process, and Brand Essence is where Action (what you do) meets Identity (who you are).

Today, we unpack how brands like Dollar Shave Club and Simple nail their execution of Brand Essence – and how you can carry out the what and the why of your brand every day.


Serial (almost as cool as Finely Crafted)


Dollar Shave Club

Tweet us your questions, comments, Boyz II Men lyrics, and progress on “Actions” with the hashtag, #finelycrafted.

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