The World Around You (Brand Positioning)

Matt Cheuvront + Blake Stratton

Summary

Are you afraid of competition? We've got good news! We'll help you face the fears of truly looking at the world around you. Turns out, competition is a good thing and understanding your target audience can unlock huge benefits for your brand. Need proof? Matt and Blake will convince you with donuts and beer (brands, that is).

Notes

Dunkin Donuts Krispy Kreme If you build it...
Tweet us your questions, comments, Boyz II Men lyrics, and progress on “Actions” with the hashtag, #finelycrafted.

Share This Episode

What's your story?

Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted is committed to telling the great stories of great brands. Join the cool kids and subscribe for regular updates.