Proof Branding

Branding lessons from songwriting

Matt Cheuvront + Blake Stratton


It’s another minisode day for us at Finely Crafted. We know,  you can barely contain your excitement. Today we’re chatting about songwriting – a topic near and dear to Blake’s heart as a musician himself, and somewhat near and dear to Matt’s heart, as a saxaphonist in a past life.

Songwriting and branding travel down parallel paths. They’re both focused on storytelling, and the songwriting process reveals how important it is to cut through the clutter and get to the point. In today’s episode, we unpack how to think like a songwriter as you work through the messaging of your brand. And get all the feels from Blake and his “sensitive guy rock” voice.

What's your story?

Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted is committed to telling the great stories of great brands. Join the cool kids and subscribe for regular updates.