Proof Branding

Branding lessons from songwriting

Matt Cheuvront + Blake Stratton

Summary

It's another minisode day for us at Finely Crafted. We know,  you can barely contain your excitement. Today we're chatting about songwriting - a topic near and dear to Blake's heart as a musician himself, and somewhat near and dear to Matt's heart, as a saxaphonist in a past life. Songwriting and branding travel down parallel paths. They're both focused on storytelling, and the songwriting process reveals how important it is to cut through the clutter and get to the point. In today's episode, we unpack how to think like a songwriter as you work through the messaging of your brand. And get all the feels from Blake and his "sensitive guy rock" voice.

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