Breaking Brand Perceptions
Black 13 Tattoo Parlor
Black 13 Tattoo Parlor has become a landmark destination for world travelers seeking some of the best tattoo artists in a myriad of different styles. Black 13 was a leader in shifting the perception (particularly in the Bible Belt) that tattooing is a true artform and a brand is much bigger than the actual, final product. On this episode, we speak to Black 13 owner, Doy Gardner about how he got started, the trials therin, and how a truly great brand is built on the backs of excellent and intentional people.