Summary

What we’ve found in our work with brands is that the problem isn’t knowing your story – it’s knowing how to tell it (and tell it well). It’s knowing how and where to invite your audience – your customers, supporters, fans, and followers – to be a part of your story. And how to equip them with a narrative they can relate to and share.

In this “minisode” Blake and Matt dive a bit deeper into the concept of storytelling as it relates to brand development and shed some light on our work with clients on identifying the “perfect customer”.