Breaking down story

Matt Cheuvront + Blake Stratton

Summary

What we've found in our work with brands is that the problem isn’t knowing your story - it’s knowing how to tell it (and tell it well). It’s knowing how and where to invite your audience - your customers, supporters, fans, and followers - to be a part of your story. And how to equip them with a narrative they can relate to and share. In this “minisode” Blake and Matt dive a bit deeper into the concept of storytelling as it relates to brand development and shed some light on our work with clients on identifying the "perfect customer".

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