What we've found in our work with brands is that the problem isn’t knowing your story - it’s knowing how to tell it (and tell it well). It’s knowing how and where to invite your audience - your customers, supporters, fans, and followers - to be a part of your story. And how to equip them with a narrative they can relate to and share.
In this “minisode” Blake and Matt dive a bit deeper into the concept of storytelling as it relates to brand development and shed some light on our work with clients on identifying the "perfect customer".
Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted is committed to telling the great stories of great brands. Join the cool kids and subscribe for regular updates.