Summary

What happens when you have unconditional love for your customers? In the words of Dane Maxwell, leader at The Foundation, “You write better copy. You create better products. Your marketing becomes irresistible. Your clickthrough rates come up. Your acquisition goes down. Your lifetime value goes up. Your competition falls away. And people can’t help but listen to your message.”

Our conversation with Dane didn’t go exactly as expected, and that’s what makes it so good. Dane has an unapologetic and unconditional love for the customer – and at The Foundation, an online platform that helps you start a company with no idea and no money – the emphasis lies on putting the need of your customer first, and carrying it through in everything you do.

In today’s episode, we invite you to get a little touchy-feely with your customer. And unpack the brand benefits of “feeling your people”.