A roundish mound of chocolate, caramel, marshmallow, and fresh roasted peanuts. That’s a Goo Goo Cluster. And it is delicious. How do you carry the legacy and heritage of a 100-year-old story through a substantial and significant rebrand? This is the challenge that Beth Sachan, Director of Marketing, and the Goo Goo Cluster brand was recently faced with. What’s been a household name in Tennessee and throughout the southeast since 1912 recently revamped their brand, and refreshed their product.
In today's episode we unpack how to revitalize a brand that's been around since candy bars weren't even a thing, and dive deeper into embracing who you - and your brand is - in a way that stands the test of time.