Summary

Hayes Roth has spent the past 40 years navigating the branding and marketing world. As Chief Marketing Officer at Landor Associates, Roth and his team(s) worked with some of the most successful brands in the world.

Last year, he started is own consultancy that specializes in strategic positioning, brand development, and client/agency relationship building. Over the past couple months we’ve talked about brands and brand storytelling with folks from a variety of backgrounds, and in today’s episode, you’re going to hear from a true expert on the subject.

What questions must be asked to achieve remarkable results? How do brands evolve, adapt, and, maybe most importantly, stay on course through a constantly-evolving market? What does it take to build a world-class brand?