Thinking Design

Ian Collins, Simple


How much thought does your logo deserve? Simple has become their own category of online banking, far outmatching their competitors in brand consistency. Every customer interaction reaches their high bar of excellence. But how has this start-up sustained that standard through growth?

Today we’re interviewing Ian Collins, the creative director at Simple. You’ll hear how an emphasis on thoughtful design has differentiated the company, and the crazy three-hour deadline that kickstarted it all.



Ian’s Behance

Best wedding invites ever

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