Why Design Matters—A Lot! (Brand Aesthetic)

Matt Cheuvront + Blake Stratton


Branding is much more than a logo. But…it’s also a logo. Are you harnessing the power of well-designed brand aesthetic? In Season 2, every episode has been building to this point. You’ve got the internal knowledge of your brand and its messaging—now it’s time to visualize it at every customer touchpoint.

In this episode, we use real life examples of companies who transformed entire industries by focusing on their brand aesthetic and user experience, to show you how you can best approach your own brand’s visual identity.


Hello, ladies

Old Spice’s transformation

Spotify—make your brand playlist!


Tweet us your questions, comments, Boyz II Men lyrics, and progress on “Actions” with the hashtag, #finelycrafted.

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